SENIOR GAME DESIGNER · 15+ YEARS

Liam

a.k.a. Choi Hwanjin

I design game systems, features and live operations — from first concept to launch and beyond. Fifteen years, six studios, many shipped titles.

  • 15+Years Experience
  • 6Studios
  • 10+Featured Titles
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Selected Work

A selection of shipped titles across mobile and PC — four of many from fifteen years. Click a title to watch it in action.

CrossFire: Warzone
FPS · LIVE OPS & SYSTEM DESIGN

CrossFire: Warzone

A strategy war game set in the world of CrossFire — one of the world's biggest FPS franchises. System & feature design with full live ops: events, progression and economy tuning.

  • System Design
  • Live Ops
  • Economy
Champions Arena
TURN-BASED RPG · LIVE OPS

Champions Arena

A competitive turn-based RPG. I designed and balanced the gacha and battle systems, in-game events and reward economies, then kept the game growing through ongoing live operations.

  • Gacha Systems
  • Battle Design
  • Live Ops
  • Game Economy
Space League: Battle Arena
ARENA · FEATURE & SYSTEM DESIGN

Space League: Battle Arena

Fast-paced multiplayer arena. Core loop, character & match systems, and balancing tuned from concept through global launch.

  • Core Loop
  • Balancing
  • Multiplayer
Fly Balloon
CASUAL · GAME DESIGN

Fly Balloon

Snappy casual arcade title. Game feel, difficulty curve and reward pacing designed for short, replayable sessions.

  • Game Feel
  • Difficulty
  • Casual

Showing 4 of 10+ shipped titles — many more across six studios over 15 years.

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About

“Good systems are invisible — players just feel a game that's fair, deep, and worth coming back to.”

I'm Liam (Choi Hwanjin), a Senior Game Designer with 15+ years of experience in game design, system design and live game operations.

I've led game features from concept to launch, working closely with artists, developers and product teams to ship and grow live titles. My focus is the invisible architecture behind a game — economies, progression, and the systems that keep players engaged long after release.

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Expertise

What I bring from fifteen years of building and running games.

System Design

Designing the rules, loops and structures that make a game tick.

Feature Design

Leading features from concept and spec through to a shipped, polished launch.

Live Operations

Events, content cadence and tuning that keep live games healthy and growing.

Game Economy

Currencies, progression and balancing for fair, sustainable monetization.

Cross-team Leadership

Aligning art, engineering and product around a single design vision.

UI Implementation

Hands-on in Unity — UI implementation and asset integration.

TOOLS
  • Unity
  • Notion
  • Git
  • Excel
LANGUAGES
  • Korean — Native
  • English — Basic
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Experience

Fifteen years across six studios.

2026 —
Pong Studio
Game Designer
2022 — 2025
OneUnivers
Game Designer · Live Ops
2018 — 2022
NDream
Game / System Designer
2015 — 2017
Phill IT
Game Designer
2014 — 2015
JnJ GmbH
Game Designer
2012 — 2014
Inix Soft
Game Designer
Education
Yuhan University
Computer Engineering
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Let's build something that lasts.

Open to senior game design roles and consulting.

BASED INHo Chi Minh City, Vietnam